What is 4K Video?

4K Video is a new video resolution standard, with advantages of higher image definition quality, more detailed picture, better fast-action and larger projection surface visibility. It is called 4K because it has a horizontal resolution of approximately 4000 pixels - 4 times higher image definition than the standard 1080p and 720p resolutions.

Just like any form of media there are RAW and compressed qualities for this resolution. Consumer portable video cameras will record 4K but in a compressed format meaning that dark grey colours and light cream colours for example will become solid black and solid white, so that much of the colour captured by the camera is lost. This is not the case with high end professional 4K cameras as they can record in a RAW state, meaning that a far greater degree of colour, definition and audio quality is captured, enabling a final edit to become far more than trying to fix a shot but instead creating the shot you want.

The advantage of recording video at 4K is the resolution. Even if the final output video is downscaled to 1080p or smaller, having a start point of a higher resolution allows for re-framing some shots in the edit, it gives a greater quality to the detailing on the final output video and also means that a higher resolution version of the video is still available for edit or upload.

We can not only record your video in 4K but 4K Cine RAW

Why settle for less? To ask us about 4K video production here at Nepenthe Studios, email info@nrs.uk.net for information or to request a call back.